The data controller for Hunts Cider, Devon Ltd. is located at COOMBE HOUSE LANE, STOKE GABRIEL, TOTNES TQ9 6PU
If you have any questions regarding this privacy policy or the way your personal data is processed, feel free to contact our Group Data Protection Officer at the above address or via email at: [email protected]
This policy was last updated in October 2024. We may make changes to it from time to time, and any significant updates will be reflected on this site.
We need your personal data to be able to respond to your questions, handle complaints, or provide certain services. Please ensure that the information you provide to us is accurate and up to date, and inform us of any changes to your personal information throughout your relationship with us.
1 – Key Summary of the Privacy Policy
Personal data refers to information that identifies an individual. We use your personal information for various purposes, including managing our relationship with you, promoting and marketing our products, running our business operations, and ensuring compliance with legal obligations. You can learn more about these purposes in Section 2.
We only share your personal data with third-party organisations or transfer it outside of the UK or European Economic Area (EEA) when necessary. We require these third parties to handle your data securely and in compliance with the law. More information on this can be found in Sections 3 and 4.
Your personal data is only retained for as long as necessary to meet our legal, operational, or reporting requirements or to defend our legal rights. More details on our data retention practices are in Section 5.
You have specific rights regarding how we handle your personal data, which are outlined in Section 6, along with instructions on how to make a rights request.
2 – How We Use Your Personal Data and Our Legal Basis for Doing So
Providing and Managing Our Services
We collect and use your personal information to deliver products and services to you and manage any accounts you have with us. This is essential for us to fulfil our contractual obligations, such as processing your orders.
Personal data is also used for handling payments and preventing fraud, which serves both our contractual commitments to you and our legitimate interest in safeguarding customers against fraudulent activities.
If you contact us with questions or complaints, we use your information to respond. This is part of our contractual obligations to provide you with customer service, and also falls under our legitimate interests.
We may also use your personal data when you attend events hosted by Hunts Cider, Devon, to assist with planning and event logistics.
Marketing and Promoting Our Products
We’ll only send you direct marketing communications by email, SMS, or WhatsApp if we have your explicit consent.
You can opt out of receiving these communications at any time by clicking the unsubscribe link in marketing emails, using the opt-out feature in SMS/WhatsApp messages, or contacting our Data Protection Officer at: [email protected]
For email marketing, we may use ‘pixels’ to track your engagement with the email, such as whether it was opened or if any links were clicked. This helps us assess the effectiveness of our marketing efforts. You can learn more about our use of pixels and cookies in our cookie notice.
We promote our products through social media and digital platforms like Meta (Facebook and Instagram), X (formerly Twitter), Google, YouTube, and Spotify. With your consent, we may tailor the ads and offers you see to make them more relevant. This might involve using ‘custom audience’ services to find customers by sharing limited personal information, such as names and email addresses, with these platforms.
In collaboration with Meta, we’ve established a joint controller addendum to clarify the shared responsibilities regarding personal data processing. For more information about how Meta processes personal data, including how you can exercise your rights with them, refer to their privacy policy at https://www.facebook.com/about/privacy.
You have the right to object to the use of your personal data for direct marketing or tailored online marketing at any time. If you’d like to exercise this right, please contact us at [email protected]. If you opt out, you may still see Hunts Cider, Devon marketing, but it won’t be personalised.
You can also adjust your advertising preferences on the social media platforms you use. Refer to the individual platform’s settings for further information.
When you participate in competitions or prize draws, we’ll use your data for administration purposes, based on the consent you provide when entering. Some competitions may use QR codes to direct you to entry forms online. While we monitor the performance of these QR codes, you cannot be personally identified from this data.
With your consent, we may feature your personal data (such as photographs or videos) in our marketing activities, including social media content. You can withdraw this consent at any time, though we may not be able to remove content that has already been published.
In the case of large public events, we may capture photos or videos of crowds under the lawful basis of legitimate interests and use them in marketing materials or Social Media promotions.
We analyse sales trends and the effectiveness of our marketing strategies to identify new opportunities to promote our products. We may review past orders and combine this with other data. Our legitimate interest in promoting and selling our brands supports this activity. You can opt out of this profiling by contacting us.
We conduct market research to enhance our websites, products, services, and relationships with customers and suppliers. The results are anonymised. If you prefer that we don’t use your data for research, please let us know.
Running Our Business Efficiently
In this section, we mainly rely on our legitimate interests to process personal data.
We use your personal data to maintain efficient systems and processes, ensuring we deliver top-quality services to customers. This includes testing, improving, and developing systems and services.
Your data is used for business planning, decision-making, and other management activities that help our business run effectively.
For staff training purposes, we may record calls made to our customer service team.
We may also reach out to you for feedback via surveys to help us improve our services. Participation is voluntary.
We monitor our network and information security to prevent unauthorised access and protect against cyber threats.
Additionally, we monitor website traffic and usage data, including location data and web logs, to help maintain and improve our site.
Legal Obligations
We use your data to address service issues, legal disputes, and to comply with any legal or regulatory requirements. This includes fraud detection, accounting and auditing processes, and health and safety compliance at our sites, including the use of CCTV.
3 – Sharing Your Data with Third Parties
We sometimes share your data with third-party organisations. We require all third parties to handle your data securely and use it lawfully. When a third party acts as a ‘data processor,’ they only use your data for the specific purposes we’ve instructed.
We may share your data:
- Within the Hunts Cider organisation for reporting, research, business restructuring, or IT support purposes.
- With companies that help us process payments, fulfil orders, and deliver products to you.
- With marketing and media agencies that assist with promotional activities like competitions and prizes
- With social media platforms, such as Meta, X, Google, and Spotify, for marketing purposes.
- With IT and data storage providers and their technical support teams.
- Governmental bodies, regulators, law enforcement agencies, insurers, our accountants, auditors, legal advisors, debt collection agencies, or court or tribunal services where we must do so to comply with legal obligations, exercise or defend our legal rights, to prevent and detect crime or prosecute offenders, or to safeguard and protect our employees, customers or other individuals.
- If we sell or buy any business or assets, we may disclose your information to the prospective seller or buyer of such business or assets. If we’re acquired by a third party, customer information will be one of the transferred assets so they can continue to provide services to you.
4 – How long we retain your personal data
We only retain your personal data for as long as it is needed to fulfil the purposes for which it was collected, including to meet any operational, legal, or reporting obligations, and to protect our legal rights. When determining the appropriate retention period, we take into account the purposes for processing, the amount and nature of the data, its sensitivity, the risk of potential harm from unauthorised use or disclosure, and any relevant legal requirements.
Hunts Cider DO NOT store or keep any client bank account information.
Once your data is no longer necessary for these purposes, it will be deleted.
6 – Your rights
Under data protection law, you have the right to:
- Request access to your personal data (commonly referred to as a data subject access request). This allows you to receive a copy of the personal data we hold about you and verify that it is being processed legally.
- Request that we correct any incomplete or inaccurate personal information we hold about you.
- Request the deletion of your personal information under certain circumstances. You also have the right to ask us to remove or delete your personal data where you have exercised your right to object to processing (see below).
- Object to the processing of your personal data in certain situations. You also have the absolute right to object to our processing of your personal data for direct marketing purposes, including personalised online marketing and profiling.
- Request that we restrict the processing of your personal data. This allows you to ask us to pause the processing of your personal data, for example, if you want us to verify its accuracy or the reason for processing.
- Request the transfer of your personal data to a third party, also known as data portability.
- Withdraw your consent. Where processing relies on your consent, you are entitled to withdraw that consent at any time.
If you wish to exercise any of these rights, please contact us at [email protected]
Your right to lodge a complaint with a data protection authority
We are committed to handling your personal information in line with data protection regulations. If you have any concerns regarding how we have processed your data, please contact our Data Protection Officer using the details provided.
While we aim to resolve any issues you may have, you are entitled to make a complaint to a data protection authority at any time, even if you haven’t gone through our internal procedure.
You can lodge a complaint with the Information Commissioner’s Office (ICO). Further information and contact details can be found at https://ico.org.uk.
Cookie Policy
What are cookies?
Cookies are small text files that are stored on your computer or other internet-enabled devices, such as smartphones or tablets, by websites that you visit. They are commonly used to ensure websites function correctly, maintain site security, and help us understand how visitors interact with our sites. This policy outlines the types of cookies we use.
Types of cookies we use…
We use the following categories of cookies. Some are ‘session’ cookies, which expire when your browser session ends, while others are ‘persistent’ cookies that remain on your device for a defined period.
- Essential: Also called ‘necessary’ cookies, these are required for the basic functionality of the website. These cookies cannot be disabled.
- Marketing: These cookies are used to deliver advertisements that are more relevant to your interests. They may also be used to limit the number of times you see an ad and measure the effectiveness of advertising campaigns.
- Personalisation: Sometimes referred to as ‘functionality’ cookies, these allow the site to remember preferences you’ve made (such as language or region) and provide more tailored features.
- Analytics: These ‘performance’ cookies help us understand how the website is performing, how you interact with it, and if there are any technical issues.
Managing your cookie preferences
You can adjust your cookie settings at any time by clicking on the cookie icon located at the corner of your screen.
Alternatively, most web browsers allow you to control cookies through their settings. For more details on cookies, visit www.aboutcookies.org.
To learn how to manage cookies on popular browsers, use the links below:
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
